Oh, look, a whitepaper that makes sense and has an actual point.
No more boring whitepapers!
Business runs on whitepapers. When you’re showing off your expertise, an SEO-optimized whitepaper is a tried-and-true top of the customer funnel.
So why is “whitepaper” synonymous with dry, technical, and tedious? You deserve better. Let’s partner on something snappy and accessible that gets results.
A couple whitepapers I’ve done:
How to Eat an Airplane
An Agile Circle of Change
Bespoke blogs
Sometimes you just need to get something informal out, fast. Or you need a consistent stream of quality, quick-hit content to keep your audience engaged and show that you’re engaged. I’ll set you up with a single post, a series of posts, or help you develop a long-term blog strategy. I’ve done a million of these. A couple of them:
The Google Next OnAir blog for Slalom
The Windows Experience Blog
Don’t wait until the conference is over! Get your message out while people still care.
Is your eBook just sort of there, or is it actually engaging your audience?
eBooks and reports that pop
Like whitepapers, eBooks are all too likely to be meh. If you’ve got a topic the world needs to know about, let’s get it out there with a kick-ass page-turner like these:
Moonshot: Your Boldest Ambitions, Powered by Data
Four Findings about Data Culture You Shouldn’t Ignore
Videos scripted for results
What do you want people to know after they see this video we’re going to make together? I’ve got tons of experience writing videos to accomplish very specific goals.
These videos that I wrote were embedded in the Windows OS and seen by tens of millions. No matter what your own scope is, let’s make something memorable—and doable within your budget.
The Windows 10 Movies & TV app
Five things to try in Windows 10
In 30 seconds, you’ll know everything important about this app.
Serious and important doesn’t have to mean tedious.
Case studies that pull them in
It doesn’t matter how good the story is if it’s not told well. Establish your credentials with a case study that nails the substance and keeps it moving.
Spooookily on-point ghost writing
I will take the time to get to know you, your message, and your audience, then craft something that sounds like you and that we can both be be proud of.
In Tumult, Opportunity: Our Hopes (and Fears) for the Future of Giving by Jeff Raikes, et. al.
Hitting upon just the right tone for the Stanford Social Innovation Review.
Exemplars in Public Health: focus on childhood stunting.
Thorny public health issues, made accessible
I am not a public health expert! But I have the patience and curiosity to master a topic and make it accessible and compelling for your audience, as I do for Gates Ventures and their Exemplars series of studies.